

Studio Huncho
Studio Huncho
A strategic creative studio focused on impact for new age businesses.
Context
The co-founders, Sahil and Arpit are both designers themselves, who already had a solid foundation of brand guidelines and a clear sense of visual direction. While they had a strong grasp on their brand, they were looking for a fresh and thoughtful take on how their digital presence could reflect not just their work, but their philosophy and creative capabilities.
The co-founders, Sahil and Arpit are both designers themselves, who already had a solid foundation of brand guidelines and a clear sense of visual direction. While they had a strong grasp on their brand, they were looking for a fresh and thoughtful take on how their digital presence could reflect not just their work, but their philosophy and creative capabilities.
Goal
The challenge was to bring that vision to life on Studio Page, which needed to break away from convention. Unlike the rest of the site, which was built to support clear, strategic communication and business goals, the studio page was meant to act as a canvas, one that visually and experientially captured the creative range and thinking the team brings to its projects.
The challenge was to bring that vision to life on Studio Page, which needed to break away from convention. Unlike the rest of the site, which was built to support clear, strategic communication and business goals, the studio page was meant to act as a canvas, one that visually and experientially captured the creative range and thinking the team brings to its projects.
Strategy and Approach
This meant pushing beyond layouts and grids, and designing a page that felt exploratory yet cohesive with the rest of the site. The other supporting pages were approached with more structure, crafted to communicate key offerings and case studies with clarity and intention.
Together, these pages formed a balanced narrative, business in the front, creative playground in the back.
This meant pushing beyond layouts and grids, and designing a page that felt exploratory yet cohesive with the rest of the site. The other supporting pages were approached with more structure, crafted to communicate key offerings and case studies with clarity and intention.
Together, these pages formed a balanced narrative, business in the front, creative playground in the back.
Final Designs
Final Designs
Designs that got shipped through many rounds of iteration, each screen reflects the balance we aimed for the Studio Page, all while staying true to the studio’s core identity.
Designs that got shipped through many rounds of iteration, each screen reflects the balance we aimed for the Studio Page, all while staying true to the studio’s core identity.




Beauty in Chaos
Beauty in Chaos
Big thanks to Arpit & Sahil for their creative clarity. Every time I drifted too far, they brought me back to the core vision with thoughtful feedback and sharp instincts
Big thanks to Arpit & Sahil for their creative clarity. Every time I drifted too far, they brought me back to the core vision with thoughtful feedback and sharp instincts


Rejected Explorations
Rejected Explorations
In order to arrive at the final direction, we explored a wide range of ideas, some bold, some unexpected. While many didn’t make it to the final cut, a few remain close to heart.
In order to arrive at the final direction, we explored a wide range of ideas, some bold, some unexpected. While many didn’t make it to the final cut, a few remain close to heart.

